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Ñòàäèîí Áîêà Õóíèîðñ |
Êîìàíäà Áîêà Õóíèîðñ, ïî-âèäèìîìó, ñàìàÿ ïîïóëÿðíàÿ è ëþáèìàÿ â Àðãåíòèíå, îäíàêî åå ñòàäèîí âûãëÿäèò íà óäèâëåíèå îáøàðïàííûì. Íî ÿ ïîìåùàþ ýòîò ñíèìîê íå äëÿ êðàñîòû. Îáðàòèòå âíèìàíèå íà ðåêëàìó Êîêà-Êîëû íàâåðõó. Îáû÷íûå öâåòà ýòîé ðåêëàìû - áåëûå áóêâû íà êðàñíîì ôîíå, íî çäåñü ïî÷åìó-òî ýòè áóêâû íà ñèíåì ôîíå. Ýòî íå ñëó÷àéíî. Êòî óãàäàåò èñòèííóþ ïðè÷èíó, ïîëó÷èò öåííûé ïðèç. |
: | Samuel Vovsi |
: | 3722 | | : | 0 |
: | 2007-05-05 | | : | 0.00 |
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1 | Inna Aleksandrova 2007-05-05 03:51 | | Ýòî öâåòà êîìàíäû Áîêà Þíèîðñ... íó èëè àãðåíòèíñêîãî ôëàãà? :) | 2 | Samuel Vovsi 2007-05-05 19:49 | | Íåò, ýòî íå àðãåíòèíñêèé ôëàã: òàì öâåòà ñâåòëî-ãîëóáîé è áåëûé. À öâåòîâ Áîêè ÿ è ñàì íå çíàþ. :( | 3 | Samuel Vovsi 2007-05-09 01:12 | | Êàê íàì îáüÿñíèëà ýêñêóðñîâîä, âíà÷àëå Êîêà Êîëà åñòåñòâåííî ñîáèðàëàñü ïîìåñòèòü ñâîþ òðàäèöèîííóþ êðàñíî-áåëóþ ðåêëàìó. Íî êðàñíûé è áåëûé - ýòî öâåòà êîìàíäû Ðèâåð Ïëåéò, çàêëÿòîãî âðàãà Áîêè Õóíèîðñ, è ïðåçèäåíò Áîêè çàÿâèë: "Òîëüêî ÷åðåç ìîé òðóï". Ïðèøëîñü íàéòè êîìïðîìèñ. Êñòàòè, ïîñëå Èíèíîãî êîìåíòàðèÿ ÿ âûÿñíèë öâåòà Áîêè. Îíå âèäíû íà ñíèìêå ñïðàâà îò Êîêà Êîëû - ñèíèé è ... "òåìíî æåëòûé" (íå çíàþ, êàê åãî ïðàâèëüíî íàçâàòü!). | 4 | Inna Aleksandrova 2007-05-09 17:44 | | Àãà, âîò îíè, þæíîàìåðèêàíöû - âñå ÷òî óãîäíî, òîëüêî íå öâåòà ïðîòèâíèêà! Ó íèõ ôóòáîë - ýòî ñâÿòîå :) | 5 | Àíòîí Àëåêñàíäðîâ 2007-05-11 13:15 | | Âñ¸ ýòî ãðóáûé ìàðêåòèíã...
http://www.thecoca-colacompany.com/presscenter/viewpoints_isdell_beverage_digest.html
In Latin America, for example, our marketers have identified four advertising platforms that can be shared across geographic regions: teenagers, music, football and holidays. The idea is that a common campaign can be developed around one of those themes, then dressed up in white and blue in Argentina, or green, white and red in Mexico. |
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