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Ñòàäèîí Áîêà Õóíèîðñ
Êîìàíäà Áîêà Õóíèîðñ, ïî-âèäèìîìó, ñàìàÿ ïîïóëÿðíàÿ è ëþáèìàÿ â Àðãåíòèíå, îäíàêî åå ñòàäèîí âûãëÿäèò íà óäèâëåíèå îáøàðïàííûì. Íî ÿ ïîìåùàþ ýòîò ñíèìîê íå äëÿ êðàñîòû. Îáðàòèòå âíèìàíèå íà ðåêëàìó Êîêà-Êîëû íàâåðõó. Îáû÷íûå öâåòà ýòîé ðåêëàìû - áåëûå áóêâû íà êðàñíîì ôîíå, íî çäåñü ïî÷åìó-òî ýòè áóêâû íà ñèíåì ôîíå. Ýòî íå ñëó÷àéíî. Êòî óãàäàåò èñòèííóþ ïðè÷èíó, ïîëó÷èò öåííûé ïðèç.
:Samuel Vovsi
:3722 :0
:2007-05-05  :0.00




 1 Inna Aleksandrova
2007-05-05 03:51
 
Ýòî öâåòà êîìàíäû Áîêà Þíèîðñ... íó èëè àãðåíòèíñêîãî ôëàãà? :)
 2 Samuel Vovsi
2007-05-05 19:49
 
Íåò, ýòî íå àðãåíòèíñêèé ôëàã: òàì öâåòà ñâåòëî-ãîëóáîé è áåëûé. À öâåòîâ Áîêè ÿ è ñàì íå çíàþ. :(
 3 Samuel Vovsi
2007-05-09 01:12
 
Êàê íàì îáüÿñíèëà ýêñêóðñîâîä, âíà÷àëå Êîêà Êîëà åñòåñòâåííî ñîáèðàëàñü ïîìåñòèòü ñâîþ òðàäèöèîííóþ êðàñíî-áåëóþ ðåêëàìó. Íî êðàñíûé è áåëûé - ýòî öâåòà êîìàíäû Ðèâåð Ïëåéò, çàêëÿòîãî âðàãà Áîêè Õóíèîðñ, è ïðåçèäåíò Áîêè çàÿâèë: "Òîëüêî ÷åðåç ìîé òðóï". Ïðèøëîñü íàéòè êîìïðîìèñ. Êñòàòè, ïîñëå Èíèíîãî êîìåíòàðèÿ ÿ âûÿñíèë öâåòà Áîêè. Îíå âèäíû íà ñíèìêå ñïðàâà îò Êîêà Êîëû - ñèíèé è ... "òåìíî æåëòûé" (íå çíàþ, êàê åãî ïðàâèëüíî íàçâàòü!).
 4 Inna Aleksandrova
2007-05-09 17:44
 
Àãà, âîò îíè, þæíîàìåðèêàíöû - âñå ÷òî óãîäíî, òîëüêî íå öâåòà ïðîòèâíèêà! Ó íèõ ôóòáîë - ýòî ñâÿòîå :)
 5 Àíòîí Àëåêñàíäðîâ
2007-05-11 13:15
 
Âñ¸ ýòî ãðóáûé ìàðêåòèíã...

http://www.thecoca-colacompany.com/presscenter/viewpoints_isdell_beverage_digest.html
In Latin America, for example, our marketers have identified four advertising platforms that can be shared across geographic regions: teenagers, music, football and holidays. The idea is that a common campaign can be developed around one of those themes, then dressed up in white and blue in Argentina, or green, white and red in Mexico.

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